Weekly wrap: Samantha McLean recaps the week that was with special guest Adrian Bo of McGrath Estate Agents.
‘Elevate’ is the official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results.
SHOW NOTES / LINKS
01:10 Adrian’s market area in the lead up to Christmas
02:22 Adrian’s objectives for 2018, both in business and as coach 03:36 January as an opportune moment for buyers and sellers during the Christmas period.
04:29 Planning for 2018: What worked and what didn’t VS goal setting and setting outcomes
05:28 “Unless you’ve got really good processes, are really disciplined, have high humility and great energy, then it’s very hard to do well in this industry.”
06:20 Adrian’s thoughts on whether energy can be taught, or come from within.
08:00 See high/positive energy as putting aside your personal outcomes and being beside your customer to achieve their outcomes
08:20 Scott Downing: How to Create Better Customer Experience Within Your Business
08:50 Adrian on what agents should do to create better customer experience in 2018.
09:00 Your competition is not the competing real estate franchise around the corner; it is Qantas Business Class or Doyles on the Beach i.e. other service-based industries.
11:03 “Success can sometimes breed complacency and can sometimes evolve into an ego. That’s dangerous territory for an agent if they’re planning on having a long-term, resilient and sustainable business model.”
11:43 Adrian’s most rewarding and memorable experience he’s created with a customer.
13:18 Tom Ferry: Video-first marketing and the Agent of the future
13:55 Adrian’s perspective for agents on marketing with videos
15:05 Trish Varker-Miles: Influencer Marketing for Property
17:12 In the past, younger generations search online for properties, older generations rely on print. Nowadays, media is indiscriminate of age; more about passive VS aggressive buyers
18:23 Alison McGavin: A New Way of Working
18:55 Adrian on millennials and ‘the new breed of young real estate agents’
20:25 Be definite about your values when working with millennials; are they living and breathing these values?
21:12 Crypto-currency in real estate
21:55 Coronis sets sights on bitcoin transactions
22:55 The chequebook debate; even while on the path towards digital transactions, are these still an efficient method in the 21st Century?
24:15 Adrian’s tips for success and observations of the market towards 2018
26:50 “What made you successful today is not necessarily going to make you successful next year.”
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