Some notes from Sam’s Five in Five from #icny17 – Day 1
- Create a content calendar/editorial calendar before being too worried about how you are going to promote it
- Think authentic rather than perfect social media – particularly on platforms like Snapchat and Instagram Stories. People like to see the perfect as well as the authentic “real life” Follow Katie Lance
- Google stuff
- Download Gboard – super efficient on the mobile
- Find out how mobile responsive your site is (think with Google)
- YouTube Director – get Google to help you create your video
- Follow: Michael Meier – watch how he creates “thumb-stopping” content with great images and great backgrounds! For image inspiration see:
- https://www.canva.com/Canva
- Adobe Spark
- Box Brownie
- Again, from Michael Meier a cool content creation strategy for likes, shares, and engagement
- Real Estate agents are great marketers
- Help other local businesses create marketing content for their businesses by interviewing them on video about the services they provide. One condition that they share it on their facebook page and tag you or your business in it
- This gives a win-win for everyone – everyone gets great content and broadens their audience, presents you as the hyperlocal expert.
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