Today Domain announced the first property Messenger bot that will allow consumers to find properties by asking for the information they need, on Messenger.
Bots for Messenger are for anyone trying to reach people on mobile — no matter how big or small the company or idea is. Whether building apps or experiences to share weather updates, confirm reservations at a hotel, or send receipts from a recent purchase, bots make it possible to be more personal, more proactive, and more streamlined in the way that you interact with people.
Ask Domain with Messenger
With more than 4 million* Aussies searching for property every month, the journey just got more interesting for Domain users, who can start a Messenger chat, ask for key information they need, and receive an instant response.
With Domain’s bot:
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Curious property searchers exploring a new suburb can start a Messenger chat with Domain and ‘drop a pin’, or simply search any location. The Domain bot will instantly show them properties relevant to their location or search
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Property searchers wanting to know the value of a house they walk by can start a chat with Domain and ask for a price on any address, even if it’s not for sale. The bot will instantly respond with full a property profile from Domain’s Home Price Guide, which delivers information on 13 million properties in Australia
Damon Pezaro, Chief Product Officer at Domain said, “We’re always looking for ways to make searching for property easier and more enjoyable, and our Messenger bot is a great way for people to instantly access the information they need quickly to get ahead in the property market.
“Consolidating property search into one of the most popular consumer apps creates a whole new experience for Domain’s audience. It’s widely cited that consumers spend around 85% of their time using just five smartphone apps each month. Creating a Domain bot for Messenger allows a more natural communication interaction and saves consumers time flipping between apps and websites.”
Domain is the first Australian company to launch this feature, and the bot was designed, developed and deployed within just two days of Facebook launching the developer platform.
Melinda Petrunoff, Head of eCommerce at Facebook Australia, who worked closely with Domain, said, “We loved seeing how Domain has created new ways within Messenger to make it more fun and interesting for people. Working together has been a rewarding collaboration, delivering a leading innovation in the world of property marketing.”
Other tech news from Domain
As well as launching Messenger bots in just two days, the Domain product team, under new Head of Product Asok Boopathy (ex-Bigcommerce), has also sent Instant Articles for Domain’s editorial content live on Facebook, and also became the first Australian launch partner for Facebook’s New Account Kit, which allowed such rapid deployment of the bot feature.
How to use Domain’s Messenger bot
There are a number of ways to connect with Domain’s Messenger bot:
- Opening Messenger and simply start a chat with Domain. Drop a pin of your current location or type in ‘Price of [Address]’.
- Scanning the code with Messenger
- Visiting http://m.me/domain.com.au from desktop
