Domain’s Social Boost to help real estate agents increase reach, exposure and interest to sell properties faster
In collaboration with Facebook, Domain today announces an innovative new product offering that will help real estate agents increase reach, exposure and interest for property listings through targeted ads on Facebook. Domain’s Social Boost is a targeted social advertising solution that gives agents access to Domain’s unique search insights and Facebook’s highly engaged audience of 14 million in Australia.
The new solution will amplify agents’ exposure and reach a more targeted audience to help sell properties faster. Domain’s Social Boost will enable real estate agents to have a more targeted social media campaign, improved lead generation, more engaging ad display and the ability to generate unique word of mouth interactions through social sharing.
Morton Real Estate is one of the first groups in Australia to use Social Boost and has already achieved strong results.
Sarah Fowl, Morton Real Estate’s Marketing Manager commented:
“Having Social Boost on our listing has really helped us increase exposure, resulting in more inbound enquiries to our property. Social Boost is a fantastic product that we are excited to pitch to our vendors moving forward.”
Domain’s Social Boost will showcase an agent listing as a Domain sponsored post on Facebook.
Melinda Petrunoff, Head of eCommerce at Facebook Australia said:
“Domain’s Social Boost is taking real estate marketing to a whole new level.
“Domain’s search insights and Facebook’s ability to target real people means that estate agents can now promote the right properties to prospective buyers amongst the 14 million Australians on Facebook. Domain’s Social Boost provides a unique level of targeting property advertising, promoting the relevant properties to the right potential buyers”.
Damon Pezaro, Chief Product Officer at Domain said:
“Domain’s mission is to design tools and products that are not only at the forefront of innovation, but also help make an agent’s job of selling a property easier and faster. Social Boost is another way we are helping achieve this goal.
“Social media is a critical selling tool for agents. Leveraging Domain’s Social Boost will enable real estate agents to tap into a whole new audience of property searchers that would likely be out of their reach, otherwise.”
Domain’s Social Boost is currently available to agents in NSW, QLD metro, VIC metro, WA metro and will be rolled out to the rest of Australia later this year.
For more information or to sign up, visit http://www.domain.com.au/